The PROFANO brick has become a worldwide sensation that is all the a part of the cultural cloth as Billund, the little city in Denmark where all this began. But the company’s advancement into a market giant wasn’t without it is show of setbacks and concerns. One of those came in 1942 because a warehouse fire consumed almost all of00 the toy manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make an important decision.

He decided to switch the company faraway from wooden toys and toy autos, which had been its bread and butter, and move into plastic material toys. It could be a major modification for the family-owned provider, and one that was not originally well received.

A reporter noted that “plastics will not ever replace very good, solid wood. ” But Godtfred Christiansen persevered and started to test out new designs that employed plastic. The first commencement step was the introduction of the Automated Binding Stones that held together in order to avoid block systems from toppling on children.

The new Lego bricks would not become the famous toy that we understand today right up until 1949. Until then, the interlocking stones were more of a construction doll than a real building gadget. It was likewise not until 1958 that your satisfying simply clicking coupling program what lego vdr users can teach became a standard feature.

Throughout the 1970s, the company persisted to widen in production and market reach. The company added Legoland subject parks to the mix and created more advanced packages that were aimed toward older audiences, including the Technic line of bits such as axles, gears, redressers, and common joints.